Caselle Open Mall

Caselle Open Mall is an absolutely innovative space, unique in Italy. A cozy place with open and closed spaces, just like in the city, to enjoy a natural shopping experience. The design, with attention to the smallest details, combines hi-tech elements with a contemporary taste recalling the historical streets and squares of Turin: from the use of local natural stones for the flooring and the facades, up to the wide and luminous porticoes. The green soul of the project is expressed through pedestrian and cycle paths, wide spaces and green roofs, electric vehicle charging points.
On the occasion of the MAPIC in Cannes at the end of 2017, the international real estate fair, Aedes Siiq relied on the CG production team to create the tools that could best represent this futuristic project.
A video presentation of the complex accompanied a VR support to enjoy a Virtual Tour inside the spaces alongside the installation of an interactive mediatable made in collaboration SE.BA.LAB in which software and interactive content facilitated the perfect understanding of the more innovative aspects of the project.


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